By Fiona Watt
Two hundred rules para dibujar y pintar.
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Extra resources for 200 Ideas para Dibujar y Pintar
15 After years in which HBO’s brand identity represented a distinct alternative to the commercial networks, Bewkes and Albrecht made a major concession to the commercial model when they chose to add episodic series available weekly. Beginning with radio, the commercial networks recognized that the key to cultivating loyalty among viewers depended upon a ﬁxed, reliable schedule: the goal was to integrate network programming into the temporal rhythms of modern social life, particularly those of a “typical” American family.
Peter Chernin, “Golden Oldies,” Wall Street Journal, 9 February 2006, A12. 32. layout=articlePrint&art icleid=CA6334322. 19 Gary R. Edgerton 33. Chernin, “Golden Oldies,” A12. 34. Story_ID= 1066632. 35. David Kiley and Tom Lowry, “The End of TV (As You Know It),” BusinessWeek, 21 November 2005, 40. 36. title=Article&spacedesc=news. 37. Karl Taro Greenfeld, “A Media Giant,” Time, 20 September 1999, 53. 38. “Viacom Completes Split into 2 Companies,” New York Times, 2 January 2006, C2. 39. David D.
A. J. Frutkin, “Enemy of the Safe,” Mediaweek, June 16, 2003, 1. 11. John M. asp? layout=articlePrint&articleID=CA380315. 12. John M. Higgins and Donna Petrozello, “HBO Reaching for the Stars,” Broadcasting & Cable, March 23, 1998, 28. 13. There are dozens of books on strategic brand management that advocate particular practices of branding, usually through case studies of actual brands. This literature is useful to critics for the insights it provides into the knowledge and assumptions of the corporate managers and marketing professionals involved in developing brand strategies.
200 Ideas para Dibujar y Pintar by Fiona Watt